This course is designed to practically help you develop a social media and online marketing strategy for your business. During the course we will investigate various social media platforms to find out which mix is the best for your needs, and learn best practices from four leading professionals.
You will learn how to monitor what people are saying about your business (your organisation and brands) online and look at ways of combatting negative comments. We will investigate case studies from successful online marketing promotions across the various platforms, and use these in the development of your own social media marketing strategies. We will also show you how to access the wealth of data online which allows you to accurately measure the results of your campaigns, and influence future campaign strategies.