21 May: One day training with John Dalton, Director of London School of PR Worldwide
The purpose and aim of the course is to show participants how to prepare and defend a brand from reputational risks. As well as tackling fundamental elements of issue and crisis management, the course also touches upon the management of ill-structured crisis situations, which are filled with high levels of uncertainty and ambiguity.
The course provides participants with a clear overview of the key concepts involved in managing and developing organisational communications and reputation. Emphasis is placed on the proactive, strategic management of brands and their communication to a wide range of stakeholders.
About John Dalton:
John Dalton is a recognised authority on reputation management, in particular its related disciplines of issue and crisis management. John has taught reputation management and related disciplines in over 30 countries and is the founder of Centre for Issue and Crisis management. He is also the author of many books and has published countless business and economic articles.
John's particular interest is in how organisations can build reputational capabilities in order to make themselves more resilient against risks and emerging issues. An enthusiastic advocate of critical-thinking and scenario-planning, John has developed a special method of training that prompts clients to think about their brands and how they secure and improve them in an age of social media and rapid change.
Course duration: 21 May 2015, 9.30-18.00
Price: BGN 190